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How Beam partnered with an executive to build trust and create opportunities on LinkedIn
He wanted to build brand awareness, credibility and authority through provocative thought leadership content for LinkedIn that challenged the status quo, stimulated thought and sparked conversations that challenge conventional takes on sales coaching.
He was looking to break into and shake up the existing sales coaching discourse to connect with more prospects and cement himself as an expert in the industry.
The Executive
The Client
Title: CEO, Co-founder
Tenure: 10+ years
Starting follower count: 5.2k
The Company
Industry: Sales software
No. of Employees: 50-100
Founded: 2012
The Goal
To develop an authentic voice on LinkedIn that represented him and his company. He wanted to create thoughtful content that would ignite meaningful conversations with peers and prospects.
The Challenge
This CEO didn’t have much time to play personal-brand-builder. He was only able to post an average of 3x/month before working with Beam. More than that, he didn’t know how to translate their thoughts and expertise into natively consumable content for LinkedIn. Without a cadence and a strategy, posts fell flat and failed to reach the intended audience.
The Solution
A social content partner who would interview them, study their tone of voice, and document their feedback and preferences so that they could scale his efforts and improve over time.
A coach who could pull out even better stories, angles, and ideas than they thought possible and enable them along the way so that one day he could do it themself.
One 45 minute interview produced 20 high-quality LinkedIn posts, which they used to fuel both the brand page and their personal page.
A social content partner who would interview them, study their tone of voice, and document their feedback and preferences so that they could scale his efforts and improve over time.
A coach who could pull out even better stories, angles, and ideas than they thought possible and enable them along the way so that one day he could do it themself.
One 45 minute interview produced 20 high-quality LinkedIn posts, which they used to fuel both the brand page and their personal page.
The Results
In 6 months of working with Beam, posting 2 times per week to their personal profile, they saw big returns:
grew by
grew by
Our Key Takeaways
Brands build trust and create opportunities when their executives are active on social channels.
But CEOs get pulled every which way. By leaning on strategic and creative support, executives will see the right conversations take place in their inbox.
Ready to drive results
with LinkedIn?
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