You're probably wondering why you should care about this post. We're not going to tell you right now. But if you click the link, we promise you won't regret it. Â https://www.boringb2bcompany.com
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and 2 others
Boring and undifferentiated
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Sales Engagement: What, Why, and Best Practices Explained
Competition is getting only more fierce with rapid advancements in technology and increasing uptake of new tech.
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This makes the sturdy old business model of making a good product and relying on word of mouth rather outdated.
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And that’s where sales engagement comes into play.
The sales tactics that worked yesterday might not work today. You need to redefine how you interact with your prospective buyers and when to reach out to them to increase conversions.
According to Forrester, 70% of companies leading in optimizing sales engagement processes are seeing higher win rates.
"Working with writers who don't understand our technical scope of work..."
How to make your sales team ♥️ their job:
1—Treat their time as precious (because it is)
Next steps aren't just for sales calls. Give them actionable next steps in every meeting.
2—Don’t forget where you came from (remember: their paycheck is your paycheck)
Show your team you’re there to help them succeed. Stop focusing on metrics during your 1:1’s, use the time for coaching instead...
#sales #leadership
Unique and
differentiated
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Top 5 Ways You Can Use Self-Service Analytics For Demand Generation
As the Director of Demand Gen at ThoughtSpot, I’m responsible for optimizing our campaigns and every customer touchpoint.
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No biggie, right?
I’m part of a lean marketing team at a high-growth company. We’re not in the business of generating leads – we’re about creating real demand for our products. Instead, my priority is to figure out what we’re doing that impacts the bottom line, how we can measure that impact, and what steps we need to take next to maximize that impact.
Since I joined ThoughtSpot, my approach to measuring demand has shifted in a big way. In previous roles, I was usually assessing past performance: what worked, what didn’t, and how we could do better next time.
Now, it’s not all post mortems and three-week lead times. I’m focused on the future. I go into ThoughtSpot every day to ask: “What can I do to impact the bottom line today?”
Here are the top five ways I use self-service analytics for demand generation:
"Partnering with a team who gets us, our service, and clear storytelling..."
Happy customer with a clear content plan
low bounce rate
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high traffic
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