CEO-Who-Must-Not-Be-Named
About the client
The Brand
Call this CEO and co-founder of a B2B software company, Nick. His name is not, in fact, Nick. But to protect his anonymity, we’ll call him Nick.
The Goal
This Head of Product Marketing needed to grow the company’s LinkedIn brand page by delivering:
- Consistent, quality social content
- Creating a diverse feed experience for their followers.
Success was measured in followers, impressions, and engagement on LinkedIn.
In 2023, we decided we needed to find an agency for consistent content, and we were really looking for quality. Moving to an agency was the only way we were going to quickly and successfully create high quality on a consistent cadence.
The Challenge: No time for a personal brand
With Beam, Nick was able to focus his time on the business while simultaneously building his brand, audience, and deeper connections with the right people.
One 45 minute interview produced 20 high-quality LinkedIn posts, which he used to fuel both the brand page and his personal page.
But it wasn’t happening in a vacuum. Every month, Nick would get a 1-1 coaching and strategy session to talk about what was working, what could be improved, ideas and examples for the following month, and the know-how to start creating his own posts.
![](https://cdn.prod.website-files.com/62aca710dc61be796b1f5b47/664e5963171e752ed0fd344f_image2.png)
The Results: The right metrics on the rise
![](https://cdn.prod.website-files.com/62aca710dc61bef9fd1f5b39/6647860e187b83f6c17ea4ba_image1.png)
Our Takeaways
![](https://cdn.prod.website-files.com/62aca710dc61bef9fd1f5b39/6647860e187b83f6c17ea4ba_image1.png)
Our Takeaways
![](https://cdn.prod.website-files.com/62aca710dc61bef9fd1f5b39/6647860e187b83f6c17ea4ba_image1.png)