How Typeform distributes customer-centric content, consistently
About the client
The Brand
Typeform is a distinctly creative form builder that helps businesses collect data they need with forms, surveys, and quizzes. Designed with striking visuals, a conversational flow, and powerful data gathering capabilities, Typeform empowers brands to give and get more with each form.
The Goal
This Head of Product Marketing needed to grow the company’s LinkedIn brand page by delivering:
- Consistent, quality social content
- Creating a diverse feed experience for their followers.
Success was measured in followers, impressions, and engagement on LinkedIn.
In 2023, we decided we needed to find an agency for consistent content, and we were really looking for quality. Moving to an agency was the only way we were going to quickly and successfully create high quality on a consistent cadence.
The Challenge: The wrong audience was reading Typeform’s content
The Solution: Beam and Typeform partnered to create consistent delivery of high-quality, customer-centric content
Typeform turned to Beam Content to refocus their content strategy. Beam’s people-first approach fit perfectly with Typeform’s new goal to create strategic, compelling content for the right audience. Working with Lydia, Beam was able to:
- Map out content by quarter to provide Lydia and the in-house team a solid roadmap and give them the opportunity to slot in additional relevant content
- Create person-first content with SEO functionality
- Switch Typeform’s content focus from mostly customer stories to more customer education and inspiration
- Deliver high-quality content on time in an expected rhythm
- Support future distribution efforts like pointing social ads to fresh, practical content
![](https://cdn.prod.website-files.com/62aca710dc61be796b1f5b47/65c0eab6b91d1c62636acaa2_typeform-school-survey-guide-image.png)
The Results: The right metrics on the rise
![](https://cdn.prod.website-files.com/62aca710dc61bef9fd1f5b39/6647860e187b83f6c17ea4ba_image1.png)
“That’s huge for us. This is primarily just organic, SEO quality metricsA successful piece of content, a good piece of content, should pull its weight without any other channels on.”
Our Takeaways
![](https://cdn.prod.website-files.com/62aca710dc61bef9fd1f5b39/6647860e187b83f6c17ea4ba_image1.png)
Our Takeaways
![](https://cdn.prod.website-files.com/62aca710dc61bef9fd1f5b39/6647860e187b83f6c17ea4ba_image1.png)